Seven years after stepping away from the runway, Topshop staged a triumphant return at London’s Trafalgar Square on August 16, 2025. Against the backdrop of the National Portrait Gallery, the brand brought together its classic high street style and fresh, contemporary pieces in a show that felt both familiar and exciting.

Photo: @Topshop-Instagram

The spotlight was on Topshop’s iconic Joni and Jamie jeans, now redesigned with updated cuts and washes. Longtime fans got a taste of nostalgia, while new touches gave the classics a modern edge. The collection struck a careful balance, honoring the brand’s history while looking ahead to the next chapter of London street style.

Photo: @Topshop-Instagram

Cara Delevingne’s exclusive edit added a bold layer to the show. Oversized gray suits and pea-green faux fur coats brought a fresh, urban energy, while chic layering gave the collection a confident, contemporary feel. Models from top agencies, along with fresh faces sourced through an open call by Wilhelmina Models London, added variety and vitality to the runway.

Photo: @Topshop-Instagram

A Topshop double-decker bus on site was a playful nod to the brand’s roots, while the “see now, buy now” approach allowed attendees to purchase pieces online immediately. This combination of live spectacle and instant access underscored how Topshop is blending tradition with modern retail trends.

Photo: @Topshop-Instagram

Now under the ownership of Heartland, Topshop is reconnecting with its loyal following while drawing in a new generation of shoppers. After years as an online-only brand under ASOS, Topshop is returning to physical stores, with Liberty London set to stock its collections for the first time in four years.

Topshop’s comeback is proof that the high street still has room for reinvention. With classics refreshed and new ideas in play, the brand has shown that even familiar favourites can feel thrilling again.

Zendaya has made a name for herself on screen and on the red carpet, and now she’s stepping into the world of sneakers. On August 7, she unveiled her first co-designed shoe with Swiss sportswear brand On and longtime stylist Law Roach: the Cloudzone Moon. The collaboration feels less like a celebrity tie-in and more like a personal project shaped by her own style.

Photo: @Zendaya-Instagram

The Cloudzone Moon updates On’s Cloudzone silhouette with thoughtful changes, including breathable mesh, extra forefoot padding, and the latest CloudTec® cushioning technology. The result is a sneaker that performs well and fits seamlessly into everyday life.

Photo: @Zendaya-Instagram

Zendaya describes the design as reflecting her own duality, soft yet strong, understated but present. The campaign imagery mirrors this balance, showing her in looks that combine ease with a subtle edge.

Photo: @Zendaya-Instagram

The collection doesn’t stop at sneakers. Alongside the Cloudzone Moon, there’s a range of bomber jackets, structured bodysuits, and coordinated track sets, all designed to move with daily life rather than just make a statement.

Photo: @Zendaya-Instagram

In October, Zendaya and On will release the Cloudtilt Moon, a softer, recovery-focused sneaker with a sock-like knit upper and CloudTec® Phase sole, built for all-day comfort.

This collaboration feels different because Zendaya has been hands-on throughout, helping shape the product and the campaign. Unlike many celebrity releases, the Cloudzone Moon merges style, function, and personality, making it unmistakably hers.

Stefflon Don, need no introduction with her captivating style. With a flair for the dramatic and an eye for detail, her fashion sense is a true reflection of her bold personality. We’ll look at three unique fashion styles that showcase Steff’s incredible versatility and sealed her status as a fashion icon.

Bold and Fearless 

Stefflon Don commands attention with her streetwear-inspired ensembles that reflect her unapologetic personality. She makes a statement with this edgy but bold look of fur coat over a see-through jumpsuit, paired with knee-length boots. She adds a touch of glam with chunky jewelry, and a sleek fringe hairstyle, making her street style both edgy and empowering.

Unapologetic Glamorous Diva

Stefflon Don embodies the fearless spirit of fashion, pushing boundaries with her daring style. With a flair for the dramatic, she owns every look.
This outfit is a perfect, a tight macro skirt, a fitted top, and a small jacket, all perfectly balanced by knee-length boots in a matching material. Transparent sunglasses add a touch of effortless glamour, while her bold makeup look and chunky accessories make a statement.

Stefflon Don’s style is a true reflection of her personality: bold, fearless, and unapologetic. She’s a trendsetter, always experimenting with new looks and shades. With her impeccable fashion sense and confidence to spare, Stefflon Don seals her status as the queen of bold style.

Glamour Goddess

When it comes to glamour, Stefflon Don knows how to bring the drama. She stuns in body-fitting leopard jumpsuits and accessorized with bold, dark tinted sunglasses and matching leopard bag, exuding confidence with every step. Her ability to pull off even the smallest details, from bold to cool colors, showcases her incredible sense of style.