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H&M Brings the Noise Back to London Fashion Week

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London Fashion Week took centre stage last night as H&M staged its long-awaited return to the runway with H&M&180: The London Issue at 180 The Strand. It was the brand’s first full fashion week show in seven years, and the atmosphere was charged from start to finish.

The format combined elements of a runway and a live gig. The show unfolded in three distinct acts, each with its own mood. The opening set focused on sharp silhouettes from H&M Studio: clean tailoring, oversized coats and layered neutrals built for London’s winter streets.

Photo: @elleuk-Instagram

The second act shifted into clear late ’90s Britpop style. Acid-wash denim, checks, faux fur trims and layered textures echoed the Gallagher era, while leather jackets and plaid skirts carried a punk undertone. It reflected how fashion is moving in step with the Britpop revival in music.

The final chapter leaned toward glamour, sending out lace dresses, structured leather pieces and confident evening wear that showcased H&M’s Atelier line in a more polished, evening-ready form.

A Stage Worthy of the Hype

Photo: @elleuk-Instagram

The staging carried as much weight as the fashion itself. Towering LED screens, dramatic lighting and immersive sound turned the venue into part nightclub, part art installation. Midway through the show, singer Lola Young performed live, giving the event the feel of a gig as much as a runway.

Star Power On and Off the Runway

Photo: @adwoaaboah-Instagram

The model line-up brought serious star power. Alex Consani, Paloma Elsesser and Amelia Gray walked alongside familiar fashion heirs Lila Moss, Iris Law and Romeo Beckham, who made his London Fashion Week debut.

The front row was packed with names from fashion, film and music. Emily Ratajkowski, Little Simz, Central Cee, Adwoa Aboah, Gabbriette and siblings Lennon and Anaïs Gallagher were among the guests. Their presence anchored the show firmly in the cultural moment.

Why It Mattered

Photo: @elleuk-Instagram

For H&M, the night marked its first major runway statement in years, aimed at refreshing its image. After time away from the fashion week circuit, the brand leaned into performance, pop culture and nostalgia to remind people of its reach. It was not only about selling clothes, though the Studio and Atelier collections are set to fly off shelves. It was also about proving H&M still knows how to shape a cultural conversation.

By fusing music, Britpop references and celebrity presence, H&M ensured its comeback was the show everyone was talking about by the end of the night.

 

Fashion

Cigarette Jeans Are the Denim Upgrade You Didn’t Know You Needed

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If your denim drawer has become a mix of baggy cuts and worn-out skinnies, it’s time to switch gears. The cigarette jean, a straight, ankle-length cut that bridges tailored and casual, has steadily become a favourite across UK wardrobes. Fashion editors are calling it autumn’s most wearable denim shape, and it’s easy to see why.

Photo: Elleuk

After years of extremes, this cut lands in a welcome middle ground. Structured enough to look intentional yet relaxed enough for daily wear, it’s the type of jean that works well under a great coat or cropped blazer. Street style from London to Milan shows the same shift: clean, cropped denim replacing oversized or ultra-fitted looks.

Photo: Elleuk

Its appeal lies in how easily it fits real life. Team it with a blazer and loafers for work, or a soft knit and trainers on the weekend. The shorter length keeps shoes visible and avoids that awkward bunching at the ankle, while the neat shape makes even simple outfits feel more considered.

Photo: Elleuk

When buying, pay attention to proportion. The hem should sit just above the ankle, mid- or high-rise fits are the easiest to style, and structured denim holds its form better than stretchy versions. Stick to classic washes like indigo or deep blue for wearability. On the high street, labels such as COS, & Other Stories and Zara have nailed the fit for under £50, while brands like Agolde and Citizens of Humanity offer sharper, long-lasting takes.

This is not a trend asking for a wardrobe overhaul. It is understated, practical and sharply defined, a move towards denim that feels grown-up again. If you’re ready for jeans that make any outfit look intentional without overdoing it, this is the pair to start with.

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Paris Brosnan’s Girlfriend Alex Lee-Aillón Dials Up the Naked Dress Trend in a Crystal-Clad Bodysuit

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Pierce Brosnan’s son Paris has never been far from the spotlight, but this time, attention shifted to his girlfriend, Alex Lee-Aillón. The model stepped out in Los Angeles wearing a sheer green bodysuit detailed with clusters of crystals that picked up the streetlight just enough to make an impression.

Alex Lee-Aillón – Instagram 

Rather than opting for a full glam moment, she paired the piece with relaxed, low-rise denim that grounded the look, a night-out choice made with an understanding of what works both online and off.

The so-called naked dress has been reinterpreted countless times, from runways to after-parties, but Alex’s version offered a subtler take. The sheer fabric revealed structure instead of skin, giving the outfit a sculpted precision that made it less about exposure and more about attitude.

Alex Lee-Aillón – Instagram

Paris kept things understated, letting her standout piece take focus. Together they managed that rare mix of coordination and individuality, the kind that felt unplanned yet completely right.

For Lee-Aillón, the choice wasn’t just about following a trend. It reflected the way many in her generation approach glamour now: confident enough to play with bold pieces, smart enough to leave space for personality. The effect was sharp, modern, and very much her own.

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Hailey Bieber Keeps It Cool in Vintage Dior During a Casual Los Angeles Outing

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Hailey Bieber was seen in Los Angeles on October 30, 2025, stepping out in a dark-green vintage Dior jumper paired with relaxed low-rise jeans and slim leather sandals from The Row. She carried a bamboo-handled Gucci bag and wore narrow black sunglasses, her hair straight and parted neatly down the middle. The outfit looked low-key, but every choice showed purpose.

Hailey Bieber – Instagram

Reports from HELLO! and WWD confirmed the knit was a genuine vintage Dior find, a piece that fits neatly into Hailey’s growing preference for heritage fashion and easy layering. The Rhode founder has shifted towards more timeless pieces, pairing luxury labels with casual staples that feel current without chasing trends.

Her West Hollywood stop looked simple enough on the surface, but it had intention written all over it. The slightly cropped jumper revealed just a trace of midriff, while the loose jeans gave the look a relaxed rhythm. The mix struck the right balance: unfussy, confident, and quietly assertive.

Hailey Bieber – Instagram

Hailey’s recent fashion choices show a steady move away from overly constructed dressing. She’s leaning into vintage textures, soft tailoring, and uncomplicated shapes. It’s less about performance and more about control; the kind of styling that says she knows exactly what works for her.

In Los Angeles, where casual wear doubles as a statement, her quiet approach still gets noticed. Each appearance feels unforced yet intentional, a reflection of someone who understands the impact of simplicity. Her accessories, from the bamboo-handle bag to the barely-there sandals, did most of the talking.

Hailey Bieber – Instagram

Her outfit also ties into a wider change in women’s fashion, where comfort and design now share the spotlight. Denim, knits, and archival bags are being worn with authenticity rather than styled for effect.

What makes Hailey’s dressing stand out now isn’t just the brands or styling, but her timing. She captures where fashion is heading: toward simplicity that feels deliberate and self-aware.

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