London Fashion Week has long been a testing ground for ideas that feel grounded in real life. The street style this season reflected that sensibility. Instead of exaggerated designs or attention-seeking statements, the focus was on fabrication and practical layering. What stood out was not volume or shock value, but how confidently attendees combined heritage references with modern cuts, shaping outfits that worked for the city as much as for the cameras.

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This season, classic British elements surfaced repeatedly, styled with updated balance in construction. Argyle knits were layered under oversized blazers and paired with relaxed trousers or structured skirts. Checked coats and kilts appeared throughout the week, grounded by practical footwear. Slouchy boots and polished flats replaced sculptural heels, keeping outfits visually coherent. Heritage fabrics were styled with contemporary cuts rather than retro references.

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Outerwear shaped most looks across the week. Trench coats were worn loose over tailoring or cinched to define the waist. Leather jackets, both cropped and oversized, acted as central pieces rather than additions. Padded chore coats and structured wool overcoats were practical choices for February’s shifting temperatures. Matte leather, brushed wool and weatherproof finishes were layered together, introducing contrast while keeping the outfit clean and purposeful.

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Print featured strongly but remained controlled. Zebra patterns were paired with neutral clothing pieces. Bold motifs were balanced with classic coats or straightforward denim. Even layered prints followed consistent colour themes. Coordinated colour choices kept combinations refined, with statement garments supported by clean tailoring or simple foundations.

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Accessories were chosen with practicality in mind. Structured leather bags were favoured. Footwear leaned toward durability: sturdy boots, manageable heels and ballet flats suited long days between venues. Socks worn with heels referenced preppy styling while remaining practical. Belts and scarves were used to shape outfits rather than serve as decoration.

A recurring feature among standout outfits was consistency in styling. Tailoring was softened with knitwear. Structured pieces were offset with relaxed layers. Rather than chasing a single dominant trend, attendees leaned into combinations that reflected established personal style.

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Compared with other fashion capitals, London presented a cohesive approach grounded in wearability. Outfits suited the city’s pace and climate, moving easily from show to meeting to evening event. Execution defined the strongest looks, with attention to construction and material choice.

That consistency remains a defining feature of London Fashion Week street style.

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Photo – Deborahiona

Photo – Deborahiona

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In a recent business move, 12-year-old North West is preparing to launch her own fashion and jewellery line, backed by trademark filings secured by her mother, Kim Kardashian. The filings outline a structured commercial plan, positioning North as the face of a multi-category brand.

Legal paperwork submitted to the U.S. Patent and Trademark Office outlines a broad scope that extends beyond a single product release. The trademarks cover clothing, footwear, accessories, jewellery, watches, handbags and cosmetic cases. Such wide classification is typical of companies planning long-term expansion. Instead of testing a single product category, the filings reserve space for expansion across retail segments that often define full lifestyle labels.

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The brand name attached to the filings, NOR11, is believed to reference North’s identity and age when the concept was first discussed. Early hints of the label surfaced when she and friends were photographed wearing logo-marked hats months before the paperwork became public. In fashion marketing terms, this acts as early promotion: visibility without formal announcement, allowing the name to gain early visibility before product release.

Corporate records show the trademarks were filed under a family-linked company structure, with Kardashian listed as the responsible executive overseeing the venture. This structure shows professional management. Trademark protection at this level requires legal investment and long-term planning, signalling intent to commercialise the brand.

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Kardashian built SKIMS into a major shapewear and basics label through aggressive licensing and direct-to-consumer strategy. North’s father, Kanye West, influenced sneaker and streetwear markets through Yeezy partnerships that combined endorsement with direct product involvement. North’s project combines elements of both models: personal branding supported by industrial-scale planning.

Reactions online have varied. Supporters view the move as an expected progression for a child raised inside fashion production, arguing that early exposure can translate into creative independence later. Critics question the ethics of turning her into a commercial brand at such a young age, especially in a media environment where celebrity children are already highly visible. The debate reflects a wider discussion around family branding in the influencer era, where personal life and monetisation increasingly overlap.

North West – Instagram

The legal groundwork is already complete. Trademark filings of this breadth are legal protections designed to secure ownership before products reach the market. The filings reflect a structured launch plan rather than a casual celebrity project.

North West enters the industry with advantages uncommon for new designers: instant recognition, capital backing and a built-in global audience. A successful rollout will depend on design quality, production management and brand consistency. What follows will determine whether the label develops into a long-term business or remains tied primarily to its famous origins.

London Fashion Week’s Autumn/Winter 2026 edition arrives in February at a point when the industry is recalibrating scale, production, and retail lifespan. Early indications point to a schedule organised around technical expertise, with established British houses appearing alongside designers recognised for textile innovation and alternative manufacturing models.
London has historically operated as an experimental site within the global calendar. Paris and Milan often formalise trends; London reveals them while they are still evolving. The AW26 preview reflects that function. Attention is likely to centre on garment engineering, fabric development, and practical luxury, with headline staging secondary.

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Burberry remains the structural core of the week. Its runway collections are treated by buyers as indicators of outerwear construction and fabric performance, where buyers are prioritising long-lasting garments and cost efficiency. Surrounding that anchor is a group of labels that define contemporary British womenswear. Erdem and Simone Rocha continue to explore sculpted forms and textured textiles, while Emilia Wickstead and Richard Quinn maintain a focus on exact tailoring and formal dressing adapted for export markets.The return of heritage names to the runway forms another point of industry attention. Observers are following brands recalibrating their design language after periods of transition, a pattern now common across European fashion capitals. London’s schedule provides a controlled setting for these resets, allowing labels to restate house codes without the pressure of arena-scale production.

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The British Fashion Council’s NewGen platform continues to operate as an entry route for early-stage talent. Designers connected to the initiative often foreground the mechanics of making: exposed pattern cutting, visible internal seams, and studio-format presentations that highlight craft and technique. For buyers and editors, these showcases indicate where structural innovation may emerge next.

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Another factor shaping the tone of the week is the increasingly international base of participating designers. Many maintain supply networks extending beyond Britain, using London as a commercial bridge into European and North American wholesale systems. The week functions as a forum for discussions around sourcing, sustainability standards, and distribution logistics.
Current retail conditions indicate a cautious environment heading into AW26. Across the industry, brands are concentrating on garments with extended sales cycles: modular outerwear, adaptable tailoring, and knitwear intended for multiple seasons. Buyers are evaluating longevity alongside aesthetics. London’s designers are assessed not only on visual direction but also on whether production methods are viable in commercial settings.
If these patterns continue, AW26 will reinforce London’s position as a working laboratory within the fashion system. It is a calendar stop where creative experimentation passes through technical scrutiny and commercial feasibility. The value of the week lies in its ability to reveal how garments are constructed, priced, and sustained once they enter the market.