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Primark Steps Forward With Its Rita Ora Collaboration

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Rita Ora - Instagram

Primark, widely known for affordable clothing and trend-driven collections, has expanded its catalogue to include long-term celebrity collaborations. Primark Presents Rita Ora is one such collaboration and has been released as a multi-season fashion partnership rather than a single capsule collection. The project consists of several drops introduced over different periods, each forming part of a wider collaboration between the retailer and the artist.

Rita Ora – Instagram

Rita Ora had an existing relationship with the brand prior to the collaboration, having publicly acknowledged shopping at Primark before formal discussions began. This connection informed the development process, which took place over an extended period. The collection was created through collaboration between Primark’s design team, professional designers, and Rita Ora, with her involvement extending beyond promotional appearances.

Rita Ora – Instagram

The collaboration has been released under the title Primark Presents Rita Ora, reflecting its structure as a series of collections rather than a one-time launch. Each release has focused on a specific category of clothing. These have included autumn collections featuring tailored pieces, festival-inspired clothing designed for warmer seasons, and eveningwear items intended for night and occasion dressing. The collections have been released sequentially, with each drop forming part of the same ongoing partnership.

Across the releases, the clothing has included outerwear, dresses, co-ordinated sets, denim, and accessories. The designs have remained within Primark’s established pricing range and are sold through its existing retail channels. Items are produced in standard Primark sizing and distributed across multiple markets where the brand operates.

Rita Ora – InstagramThe collaboration launched during a period when high street retailers were increasingly using partnerships to attract consumer interest. Celebrity fashion collaborations remain a common strategy among high street retailers, and Primark has confirmed this project as part of its broader fashion offering. The involvement of established designers alongside Ora has been referenced in official communications related to the collection.

Rita Ora – Instagram

Primark Presents Rita Ora does not operate outside the retailer’s usual product framework. Instead, it is positioned within Primark’s regular seasonal retail cycle while maintaining a distinct label identity. The collections are designed to be worn across different occasions and settings, consistent with Primark’s general approach to everyday clothing.

As additional releases continue under the same collaboration name, Primark Presents Rita Ora remains an active fashion partnership within Primark’s lineup. The project represents an ongoing celebrity collaboration structured around multiple seasonal collections rather than a standalone release.

Celebrity Style

Best Dressed Stars at the 2026 BAFTAs

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Photo: Getty Images

The 2026 BAFTA took place on Sunday, February 22, at London’s Royal Festival Hall. Hosted by Alan Cumming, the ceremony honoured the finest films of 2025. The event comes ahead of the Screen Actors Guild Awards on March 1 and the Oscars on March 15, placing it within a packed awards schedule.

While the ceremony recognizes achievement in film, the red carpet remains an important part worth looking forward to. The BAFTAs not only brought many celebrities from across the entertainment industry but also some members of the royal family, all arriving in their best looks yet.

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Prince William & Princess Kate

Prince William and Kate Middleton, made a surprise appearance, marking their first time attending the ceremony together in three years. The couple, who have always maintained a formal approach to style opted for coordinated looks, with the Princess Kate rewearing a Gucci dress she first wore in 2019. The floor-length gown was narrowed at the waist with a burgundy belt that matched Prince William’s velvet tuxedo jacket.

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Emma Stone in Louis Vuitton

Emma Stone, Erin Doherty, and Chase Infinity all leaned into Louis Vuitton for the night. Stone wore a black gown featuring a cutout at the chest, while Doherty opted for a black dress with a structured, rippling skirt. Chase Infinity, a Louis Vuitton brand ambassador, appeared in a sleeveless burgundy gown with flared hem, adding a touch of color to the lineup.

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Teyana Taylor in Burberry

Other stars stayed true to their signature style. Teyana Taylor stepped out in Burberry gown with high collar that almost covered her face. Tilda Swinton wore a Chanel tuxedo with high-rise trousers and a cropped jacket, accessorized with a brooch and two-toned Chanel shoes.

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Timothée Chalamet in Givenchy

Menswear followed a familiar pattern, with many opting for the traditional black tuxedo. Timothée Chalamet arrived in a custom all-black Givenchy tuxedo. Leonardo DiCaprio also chose a classic black tuxedo paired with a bow tie. Ethan Hawke, however, introduced a subtle twist to the evening’s tailoring in a black tuxedo featuring glitter details, finished with a gold bolo tie that set him apart.

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Ethan Hawke in Giorgio Armani

 

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Chase Infinity in Louis Vuitton

 

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Tilda Swinton in Chanel

 

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Renate Reinsve in Louis Vuitton

 

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Gracie Abrams & Paul Mescal

 

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Rose Byrne in Miu Miu

 

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Odessa A’zion in a sheer black dress

 

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Hannah Waddingham in Pamela Rolland

 

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Sadie Sink in Prada

 

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Wunmi Mosaku

 

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Erin Doherty in Louis Vuitton

 

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Kerry Washington

 

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Leonardo DiCaprio

 

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Glenn Close

 

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Alia Bhatt

 

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Michael B. Jordan

 

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Stormzy

 

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Kate Hudson

 

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Aimee Lou Wood

 

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Celebrities on the Front Row at the London Fashion Week

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Lily Collins: Getty images

London Fashion Week Autumn/Winter 2026 saw a rare moment in the front row: King Charles III attended one of the key runway shows, marking the first senior royal appearance at LFW since 2018. His presence highlighted designers celebrated for their technical skill and cultural storytelling.

Joining the King were prominent figures from the fashion world, including Stella McCartney and Laura Weir, alongside cultural personalities Little Simz and Skepta. Their presence showed the event’s connection to fashion, music, and culture including new designers.

Observers noted the careful balance between modern design sensibilities and references that reflect heritage and cultural background.

This moment highlighted London Fashion Week as a platform for craftsmanship, design, and cultural influence, showing how front-row attendees can amplify a show’s impact.

 

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Skepta at Tolu Coker

 

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Little Simz at Tolu Coker

 

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Daisy Lowe at Annie’s.

 

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Nell Fisher at McDowell

 

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Gideon Aldon at Harris Reed

 

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Grace Carter at Tolu Coker

 

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Nicky Hilton at Harris Reed

 

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Cat Burns at Tolu Coker

 

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Maisie Peters at Patrick McDowell

 

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Munroe Bergdorf at McDowell

 

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Gugu Mbatha-Raw at Harris Reed

 

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Krystal Versace at Poet-Lab

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Hailey Bieber’s Modern Take on LA Off-Duty Dressing

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Photo Credit - British Vogue

The appeal of the modern Los Angeles off-duty uniform is its efficiency. The formula is simple: fitted top, relaxed denim, a standout shoe, minimal extras. What keeps it current is proportion. A recent street snapshot shows how that balance is shifting toward cleaner lines and a more deliberate shape that looks considered.

A narrow, body-skimming tank leads the look, with the cut influencing everything around it. The stripped-back tank has been a staple for several seasons, replacing logo-heavy casual wear with a more refined focus on shape. There is no layering, no jacket thrown into the mix, no visible branding. The top contrasts with the jeans below.

Photo Credit – British Vogue

The jeans perform the opposite function. Relaxed, straight, slightly cropped. Not baggy. Not skinny. Just controlled. This middle-ground cut reacts against extremes and reads intentional. The cropped hem leaves the ankle exposed, giving the heel space to register as part of the outfit.

The shoe choice shifts the tone. Instead of trainers or sandals, a pointed heel sharpens the outfit. The pairing creates a tension that defines contemporary street style. Denim keeps the outfit structured; the heel introduces a refined edge. It does not read formal, but it elevates the outfit beyond simple errand dressing.

What makes this version of LA casual notable is how little it depends on modernity. There are no experimental fabrics or unexpected color plays.

Everything is familiar. The difference is in the way the pieces are proportioned and worn: fitted tank against relaxed denim, cropped hem against a pointed heel, minimal styling against structured posture. Each choice demonstrates how everyday dressing can be refined with precision.This is the kind of outfit that returns again and again because it functions as a template. It can be rebuilt from pieces already in most wardrobes yet still carries a sense of intent. The strongest off-duty looks are understated. They are edited. A tank, denim, a heel, and the composure to leave it there.

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