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Antonin Tron Named Balmain’s New Creative Director

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Balmain is entering a new season under Antonin Tron, the 41-year-old designer behind Parisian label Atlein. Tron takes the reins as Creative Director following Olivier Rousteing’s 14-year leadership, which turned the house into a major force in global luxury fashion.

Rousteing’s celebrity-driven vision leaves a high benchmark, and all eyes are on Tron to see how he will carry the brand forward. Tron comes with an impressive résumé, having sharpened his skills at Louis Vuitton, Givenchy, Balenciaga, and Saint Laurent before launching Atlein in 2016, known for his elegant draping, sculptural silhouettes, and precise manipulation of fabric, Tron blends couture-level craftsmanship with modern sensibilities, he trained at the Royal Academy of Fine Arts in Antwerp, at Atlein, Tron earned praise for designs that were elegant, wearable, and celebrated the female form, with his own label on hold, he is fully focused on leading Balmain into its next chapter, bringing his vision and craft to one of fashion’s most storied houses.

Antonin Tron: Instagram

Tron has openly admired Balmain’s storied history, calling it a brand rooted in “savoir-faire, culture, sensuality, and elegance.” He plans to honor that legacy while injecting his own contemporary perspective, designing pieces that resonate with the modern woman and reflect her identity, style, and confidence. “Having access to Balmain’s ateliers and expert craftspeople is incredible,” Tron said, noting the creative freedom the house affords.

Balmain CEO Matteo Sgarbossa highlighted Tron’s expertise with fabrics and draping, noting that his approach aligns with Pierre Balmain’s original vision: that clothing is “the architecture of movement.”Mayhoola CEO Rachid Mohamed Rachid added that Tron’s thoughtful, craftsmanship-driven philosophy makes him an exciting leader for the brand’s future.

Antonin Tron: Instagram

Antonin Tron will unveil his first Balmain collection at Paris Fashion Week in March 2026 for the Fall/Winter season. Fashion insiders are curious to see how his sculptural, precise designs will blend with Balmain’s tailoring and couture spirit. Early impressions suggest a house ready to honor its past while embracing a forward-thinking, modern identity.

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The Simplicity of London Fashion Week Street Style

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Photo - Deborahiona

London Fashion Week has long been a testing ground for ideas that feel grounded in real life. The street style this season reflected that sensibility. Instead of exaggerated designs or attention-seeking statements, the focus was on fabrication and practical layering. What stood out was not volume or shock value, but how confidently attendees combined heritage references with modern cuts, shaping outfits that worked for the city as much as for the cameras.

Photo: Getty Images

This season, classic British elements surfaced repeatedly, styled with updated balance in construction. Argyle knits were layered under oversized blazers and paired with relaxed trousers or structured skirts. Checked coats and kilts appeared throughout the week, grounded by practical footwear. Slouchy boots and polished flats replaced sculptural heels, keeping outfits visually coherent. Heritage fabrics were styled with contemporary cuts rather than retro references.

Photo: Getty Images

Outerwear shaped most looks across the week. Trench coats were worn loose over tailoring or cinched to define the waist. Leather jackets, both cropped and oversized, acted as central pieces rather than additions. Padded chore coats and structured wool overcoats were practical choices for February’s shifting temperatures. Matte leather, brushed wool and weatherproof finishes were layered together, introducing contrast while keeping the outfit clean and purposeful.

Photo: Getty Images

Print featured strongly but remained controlled. Zebra patterns were paired with neutral clothing pieces. Bold motifs were balanced with classic coats or straightforward denim. Even layered prints followed consistent colour themes. Coordinated colour choices kept combinations refined, with statement garments supported by clean tailoring or simple foundations.

Photo: Getty Images

Accessories were chosen with practicality in mind. Structured leather bags were favoured. Footwear leaned toward durability: sturdy boots, manageable heels and ballet flats suited long days between venues. Socks worn with heels referenced preppy styling while remaining practical. Belts and scarves were used to shape outfits rather than serve as decoration.

A recurring feature among standout outfits was consistency in styling. Tailoring was softened with knitwear. Structured pieces were offset with relaxed layers. Rather than chasing a single dominant trend, attendees leaned into combinations that reflected established personal style.

Photo: Getty Images

Compared with other fashion capitals, London presented a cohesive approach grounded in wearability. Outfits suited the city’s pace and climate, moving easily from show to meeting to evening event. Execution defined the strongest looks, with attention to construction and material choice.

That consistency remains a defining feature of London Fashion Week street style.

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Photo – Deborahiona

 

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King Charles III Makes Surprise Front-Row Appearance at Tolu Coker’s London Fashion Week Show

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Photo: Getty Images

London Fashion Week opened on February 19, 2026, and is scheduled to run through February 23. King Charles III made a surprise appearance at the British-Nigerian designer Tolu Coker’s runway autumn/winter show at 180 Studios, marking the first time since 2018 that a senior royal has sat in the front row at London Fashion Week.

Photo: Getty Images

The King was seated in the front row next to fashion designer Stella McCartney and Laura Weir, CEO of the British Fashion Council. He wore a gray suit with a single-breasted jacket layered over a long white shirt, paired with matching trousers with folded hems. He completed the look with a patterned bronze tie and black shoes.

Tolu Coker launched her label in 2018 after graduating from Central Saint Martins. She is known for her unisex silhouettes that are rooted in modern storytelling. Coker was recently named a finalist for the LVMH Prize for Young Fashion Designers.

Photo: Getty Images

Coker is also a former beneficiary of The King’s Trust, founded by King Charles III, which provided mentorship and support when she started her brand. For her autumn/winter 2026 collection, she took inspiration from her upbringing on the Mozart Council Estate in West London.

Photo: Getty Images

The King’s appearance at the show came hours after he addressed his concerns over his brother Andrew’s arrest, emphasizing that “the law must take its course.”

His attendance reinforced the designer’s rising influence and highlighted London Fashion Week as a platform for displaying diverse talent.

 

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North West 12, to Launch Her Own Fashion and Jewellery Line as Kim Kardashian Secures Trademarks

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Photo Credit - Getty Images

In a recent business move, 12-year-old North West is preparing to launch her own fashion and jewellery line, backed by trademark filings secured by her mother, Kim Kardashian. The filings outline a structured commercial plan, positioning North as the face of a multi-category brand.

Legal paperwork submitted to the U.S. Patent and Trademark Office outlines a broad scope that extends beyond a single product release. The trademarks cover clothing, footwear, accessories, jewellery, watches, handbags and cosmetic cases. Such wide classification is typical of companies planning long-term expansion. Instead of testing a single product category, the filings reserve space for expansion across retail segments that often define full lifestyle labels.

Photo Credit – Instagram

The brand name attached to the filings, NOR11, is believed to reference North’s identity and age when the concept was first discussed. Early hints of the label surfaced when she and friends were photographed wearing logo-marked hats months before the paperwork became public. In fashion marketing terms, this acts as early promotion: visibility without formal announcement, allowing the name to gain early visibility before product release.

Corporate records show the trademarks were filed under a family-linked company structure, with Kardashian listed as the responsible executive overseeing the venture. This structure shows professional management. Trademark protection at this level requires legal investment and long-term planning, signalling intent to commercialise the brand.

Photo Credit – Skims

Kardashian built SKIMS into a major shapewear and basics label through aggressive licensing and direct-to-consumer strategy. North’s father, Kanye West, influenced sneaker and streetwear markets through Yeezy partnerships that combined endorsement with direct product involvement. North’s project combines elements of both models: personal branding supported by industrial-scale planning.

Reactions online have varied. Supporters view the move as an expected progression for a child raised inside fashion production, arguing that early exposure can translate into creative independence later. Critics question the ethics of turning her into a commercial brand at such a young age, especially in a media environment where celebrity children are already highly visible. The debate reflects a wider discussion around family branding in the influencer era, where personal life and monetisation increasingly overlap.

North West – Instagram

The legal groundwork is already complete. Trademark filings of this breadth are legal protections designed to secure ownership before products reach the market. The filings reflect a structured launch plan rather than a casual celebrity project.

North West enters the industry with advantages uncommon for new designers: instant recognition, capital backing and a built-in global audience. A successful rollout will depend on design quality, production management and brand consistency. What follows will determine whether the label develops into a long-term business or remains tied primarily to its famous origins.

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