Launched on 30 October 2025, Martine Rose’s latest partnership with Nike hits the sweet spot between gaming, sport and streetwear. The project, titled Nike x Martine Rose: Sport, continues her collaboration with the brand while taking a fresh look at what athleticism means today.

Martine Rose – Instagram
Rose says the idea began at home while watching her son compete in online games. The focus, teamwork and adrenaline reminded her of real-world sport; a link that shaped her vision for the collection. What emerged is a study in modern competition, where skill and identity are no longer confined to a physical field.
Among the pieces are technical jerseys, track jackets, modular trousers and a redesigned Nike Shox MR4. Each item blends athletic function with Rose’s familiar London attitude. Structured yet expressive, the collection balances movement and form in a way that feels authentic to her design language.

Martine Rose – Instagram
In the campaign, Rose replaces traditional athletes with esports professionals TenZ, SonicFox and Scarlett. The portraits, shot in neutral lighting, strip away spectacle to highlight focus and control. It is a visual statement that gaming requires the same level of composure and discipline as any physical sport.
Rose’s creative instincts have always been rooted in subculture: from football terraces to nightlife and the street. This latest release expands that energy into digital culture, showing how competition and self-expression now cross multiple spaces. It feels like a natural evolution for a designer who thrives on redefining where style and sport intersect.

Martine Rose – Instagram
What gives Nike x Martine Rose: Sport its strength is not just the design but the thought process behind it. Together, Nike and Rose question what makes someone an athlete in an era defined by digital performance and personal expression.
While many labels rush to catch the next trend, Rose continues to work on her own terms. The collaboration does not just reflect her independence; it proves that innovation, when grounded in real culture, always finds its audience.
 
 
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