Hailey Bieber is the newest face of Skims’ Everyday Cotton campaign, appearing in a campaign for a collection built around wardrobe staples rather than trend-driven pieces.

The model and Rhode founder fronts the latest campaign for the brand’s cotton collection, bringing her signature off-duty style to imagery centred on comfort, fit and everyday wear. Photographed by Mert Alas, the campaign presents Bieber in a series of cotton bras, bralettes and underwear sets designed for daily use. The styling remains minimal, reflecting the direction Skims has taken with its Everyday Cotton range since the collection was introduced earlier this year.

Photo: Photograph by Mert Alas; Courtesy of Skims

Among the featured pieces are the Triangle Bralette, Hipster, Thong and other core styles from the collection. The campaign also introduces the soft pink “Peony” shade, which appears alongside the neutral colours that have become a defining part of the Skims identity.

Kim Kardashian, co-founder and chief creative officer of Skims, said Bieber was a suitable choice for the campaign because of her ability to make simple essentials feel current and relevant. The partnership continues the brand’s approach of pairing recognisable personalities with product-focused campaigns that highlight its core collections rather than seasonal fashion trends.

Photo: Photograph by Mert Alas; Courtesy of Skims

In statements released alongside the campaign, Bieber described quality basics as the foundation of her wardrobe and praised the Everyday Cotton range for its comfort, softness and versatility. According to Bieber, these are pieces she wears regularly because they can be worn in different settings.

The Everyday Cotton collection was launched in February as a permanent addition to the Skims catalogue. The range includes ten bra and underwear styles available in an extended size range, reinforcing the brand’s focus on accessibility and everyday practicality.

The campaign also marks Bieber’s first major Skims partnership despite her long-standing connection to the Kardashian-Jenner circle. It places her at the centre of one of the label’s key product categories.

The collection focuses on everyday basics intended for repeated wear, a message reflected throughout the campaign. The launch highlights practical wardrobe essentials and the continued expansion of Skims’ cotton range.

David Beckham received a star on the Hollywood Walk of Fame on June 12, during a ceremony held in Los Angeles at Ovation Hollywood.

The former England captain was awarded the 2,849th star in recognition of his contribution to sports entertainment. He was joined at the ceremony by his wife, Victoria Beckham, and their children Romeo, Cruz and Harper.

Victoria Beckham and actor Tom Cruise spoke at the ceremony, while radio personality Ellen K served as host.

Photo: Getty Images

Tom Cruise spoke about Beckham’s journey from East London to international recognition, while Victoria Beckham spoke about his career and personal qualities.

During his acceptance speech, Beckham thanked his parents, sisters, teammates, coaches and friends for their support throughout his career. He also thanked Victoria Beckham and their children.

Photo: Getty Images

He reflected on growing up in East London and said he never imagined receiving such recognition.

For the ceremony, Beckham wore a navy suit, white shirt and matching tie. Victoria Beckham attended in a long gray dress.

Guests in attendance included Eva Longoria, James Corden and former U.S. soccer player Landon Donovan. Brooklyn Beckham was absent from the ceremony.

Photo: Getty Images

The ceremony adds another milestone to Beckham’s career, which has included spells at Manchester United, Real Madrid, LA Galaxy, AC Milan and Paris Saint-Germain, as well as appearances for the England national team. He remains involved in football through his ownership role at Inter Miami CF.

David Beckham has declined to comment on reports of a rift with his eldest son, Brooklyn Beckham.

The former footballer was speaking ahead of a major career milestone when questions turned to the widely reported tensions within the Beckham family. Beckham said he would not discuss the matter publicly, describing it as a private issue.

Interest in the family situation increased earlier this year following reports about Brooklyn’s relationship with his parents, David and Victoria Beckham. The matter attracted further attention after Brooklyn publicly addressed his strained relationship with family members. Reports surrounding the family have generated significant interest online, with fans closely following developments involving the Beckhams in recent months.

David Beckham – Instagram

Beckham has consistently avoided discussing the issue in detail. Earlier this year, he declined to answer questions about Brooklyn while attending the World Economic Forum in Davos. During the event, he spoke more broadly about parenting and how children learn from their experiences. His approach has remained the same despite continued public interest in the reported family tensions.

The latest interview took place as Beckham prepared to receive a star on the Hollywood Walk of Fame. The honour recognises his achievements both on and off the football pitch and marks another milestone in a career that has spanned decades. The ceremony was attended by his wife, Victoria, and three of their children, Romeo, Cruz and Harper, along with several celebrity friends.

Photo – Instagram

Brooklyn, who lives in Los Angeles with his wife, Nicola Peltz Beckham, was not present at the event. His absence did not go unnoticed given the significance of the occasion. The event was an important moment for Beckham and attracted considerable media attention, leading to renewed discussion about the reported family divide.

Photo – Instagram

During the ceremony, Beckham thanked his wife and children for their support over the years and reflected on the role they have played in his life. He also spoke about the possibility of future generations of his family visiting his star on the Hollywood Walk of Fame.

Beckham’s position on the matter remains unchanged, with the former footballer continuing to keep family issues out of the public eye.