Topshop Returns to Trafalgar Square with Joni, Jamie and Cara

Seven years after stepping away from the runway, Topshop staged a triumphant return at London’s Trafalgar Square on August 16, 2025. Against the backdrop of the National Portrait Gallery, the brand brought together its classic high street style and fresh, contemporary pieces in a show that felt both familiar and exciting.

Photo: @Topshop-Instagram

The spotlight was on Topshop’s iconic Joni and Jamie jeans, now redesigned with updated cuts and washes. Longtime fans got a taste of nostalgia, while new touches gave the classics a modern edge. The collection struck a careful balance, honoring the brand’s history while looking ahead to the next chapter of London street style.

Photo: @Topshop-Instagram

Cara Delevingne’s exclusive edit added a bold layer to the show. Oversized gray suits and pea-green faux fur coats brought a fresh, urban energy, while chic layering gave the collection a confident, contemporary feel. Models from top agencies, along with fresh faces sourced through an open call by Wilhelmina Models London, added variety and vitality to the runway.

Photo: @Topshop-Instagram

A Topshop double-decker bus on site was a playful nod to the brand’s roots, while the “see now, buy now” approach allowed attendees to purchase pieces online immediately. This combination of live spectacle and instant access underscored how Topshop is blending tradition with modern retail trends.

Photo: @Topshop-Instagram

Now under the ownership of Heartland, Topshop is reconnecting with its loyal following while drawing in a new generation of shoppers. After years as an online-only brand under ASOS, Topshop is returning to physical stores, with Liberty London set to stock its collections for the first time in four years.

Topshop’s comeback is proof that the high street still has room for reinvention. With classics refreshed and new ideas in play, the brand has shown that even familiar favourites can feel thrilling again.