Hailey Bieber Headlines Victoria’s Secret Valentine’s Campaign 2026

Hailey Bieber headlines Victoria’s Secret’s 2026 Valentine’s Day campaign, A Very VS Valentine’s, which launched on 7 January. The campaign positions Bieber front and centre, showcasing the brand’s seasonal collection in images and an exclusive video released online.

In the campaign, Bieber models a red Heart Chiffon Unlined Bralette paired with the matching Bikini Panty. She is also featured in other key pieces, including the Glazed Satin Heart Short Pajama Set. The campaign highlights Valentine’s-themed fragrances like Very Sexy Euphoric and Very Sexy Blush, giving customers options for gifting as well as dressing for the occasion.

Hailey Bieber – Instagram

Supporting models Maty Fall Diba and Alexis Carrington appear in the campaign visuals, complementing Bieber’s lead role and adding variety to the imagery.

One of the campaign’s most discussed images nods to a 2001 Victoria’s Secret advertisement originally starring Gisele Bündchen. Bieber is pictured seated inside a wooden chest of drawers, painting her toenails while wearing a pink-and-black polka-dot lingerie set. The image mirrors the composition of the earlier campaign while presenting it with modern styling.

Hailey Bieber – Instagram

Photographed by Adrienne Raquel and styled by Gabriella Karefa‑Johnson, the campaign spans lingerie, sleepwear, and intimate wardrobe pieces. Heart motifs, polka dots, and soft textures feature across the collection, reflecting the romantic theme of Valentine’s Day.

Victoria’s Secret promoted the campaign on social media, highlighting Bieber’s central role and generating widespread discussion among fans who noted the nostalgic nod to early‑2000s imagery.

Hailey Bieber – Instagram

Bieber appears with long brunette hair styled to complement the lingerie and sleepwear. The overall aesthetic is polished yet approachable, reflecting both the brand’s signature style and contemporary Valentine’s Day trends.

The A Very VS Valentine’s collection is now available in Victoria’s Secret stores and online, offering customers a variety of pieces suited to Valentine’s Day celebrations, from classic lingerie to relaxed home wear.